Why Advertise with Us?

Sheffield Visitor Information Centre is the gateway to Cradle Mountain, making it an ideal location to promote tourism products throughout Tasmania.

Benefits of Advertising with Us:

  • Highly Targeted Audience: The Sheffield and Latrobe Visitor Information Centres attract visitors actively seeking information about local attractions, accommodations, and services. By advertising with us, you reach an audience already interested in exploring what the Kentish and Latrobe areas have to offer.
  • Increased Visibility: Advertising in both Visitor Information Centres ensures your advertisement is seen by a significant number of tourists who visit or seek assistance here.
  • Quality Leads: Since the Centres attract individuals actively looking for things to do and places to visit, the leads generated through advertising are more likely to be qualified and convert into customers.
  • Local Business Promotion: If you operate a business in the Kentish or Latrobe region and advertise with the Visitor Information Centres, we will help promote your enterprise to potential guests unfamiliar with the area, thereby expanding your customer base.
  • Brochure and Material Distribution: Sheffield and Latrobe Visitor Information Centres will distribute brochures, leaflets, or promotional materials on behalf of advertisers, ensuring that visitors have access to detailed information about your business or service.

Services Provided:

  • Tourist Information:
    • Accommodation Assistance: Information and recommendations for various accommodation options, from hotels and motels to bed-and-breakfasts and self-contained units. This includes availability, pricing, and booking assistance.
    • Booking Services: Assistance with booking tours, activities, and accommodations, ensuring visitors have access to the best experiences the area has to offer.
    • Maps and Guides: Providing detailed maps and brochures to help visitors navigate and plan their trips efficiently. This includes information on walking trails, driving routes, and public transportation maps.



For a copy of our Advertising Prospectus please email us, this has all additional information and fees.
You can fill out the below form as well. 
To Advertise with us click here.

 

 

 

Say Hello to Benjamin!

Thank you to everyone who entered and helped us name our beautiful Thylacine sculpture created by Gravelly Beach Metalworks and revealed on 16 May. We're thrilled to announce that he will now be known as Benjamin - a tribute to the last known Thylacine that died in captivity at the Hobart Zoo. The winner of the naming competition has now been notified.

Keep an eye out for a commemorative plaque, which will be installed in the garden bed near Benjamin to honour his name and story.

If you haven't met Benjamin yet, you will find him outside the Sheffield Visitor Information Centre, 5 Pioneer Crescent, Sheffield. Come and take your picture with him and don't forget to #SheffieldTasmania

 

Endangered Species Day - Held Annually on the 3rd Friday in May.

On Endangered Species Day 2025, the spirit of the Tasmanian Tiger came to life once more in Sheffield, as community members gathered for the official unveiling of a striking geometric sculpture dedicated to the long-lost Thylacine

Held on the lawns in front of the Sheffield Visitor Information Centre, the event drew locals, visitors, and conservation advocates together in a moment of reflection and inspiration.

The sculpture, a bold and modern interpretation of the Tasmanian Tiger, serves as both a tribute to the species and a reminder of the urgent need to protect those still on the brink.

Crafted by Gravelly Beach Metalworks, the sculpture’s angular design captures the mystery and movement of the Thylacine, blending contemporary art with environmental storytelling. Its presence now anchors an important conversation in the heart of “Tasmania’s Outdoor Art Gallery.”

Mayor Kate Haberle of Kentish Council said the public response exceeded expectations. “It was moving to see so many people engage with the story behind the sculpture. The Thylacine represents a powerful lesson in conservation, and today it also became a symbol of hope and action.”

The unveiling was part of global activities marking Endangered Species Day, held annually on the third Friday in May and dedicated to raising awareness about threatened and extinct species worldwide

Parks and Wildlife Tasmania Officer, Shelley Graham, commented that “the reveal on Endangered Species Day serves as a reminder of the importance of protecting our endangered species that are facing similar fates to that of the Thylacine.” Visitors are encouraged to share their thoughts online using the hashtag #EchoesOfTheTiger, extending the message of awareness well beyond the event itself.

The Thylacine sculpture, now standing proudly on the lawns of the Sheffield Visitor Information Centre, invites locals and tourists alike to reflect on Tasmania’s unique natural heritage and what it means to protect it.

In concluding the reveal, Mayor Haberle announced a naming competition for the statue, which will run through to 6 June. Entry forms are available from the Sheffield Visitor Information Centre, 5 Pioneer Crescent, Sheffield or online 

 
 
 
 

 

EXTRA EVENTS DURING THE AUSTRALIAN ROWING CHAMPIONSHIPS 2025 IN SHEFFIELD

The excitement doesn't stop with the races! While the Australian Rowing Championships are taking over Sheffield, enjoy an array of extra events and special offerings from local businesses that will keep you fuelled and entertained throughout the week.

The Sensible Goose
Start your day right with breakfast and lunch at The Sensible Goose!

  • 24th March: Open from 8:00 AM - 4:00 PM
  • Closed: 25th & 26th March
  • 27th - 30th March: Open daily from 6:00 AM - 4:00 PM
    Additionally, don't miss out on their Takeaway Dinner Bowl Nights from 6:00 PM - 8:00 PM on Thursday, Friday, and Saturday (27th - 29th March). Perfect for a delicious and convenient evening meal.
    Egyptian Falafels, Moroccan Chicken and Ethiopian Berbere Beef.

Food Vans & Live Music in Sheffield
The Main Street of Sheffield will come alive with great food and music to complement the Rowing Championships:

  • 27th & 28th March:
    • Food Vans: 4:30 PM - 8:00 PM
    • Live Music: 5:30 PM - 8:00 PM
      Enjoy a mix of delicious food and lively tunes while soaking up the vibrant atmosphere of Sheffield’s main street.

Tranquilles Bed and Breakfast – POP-UP Restaurant
Experience something special with Tranquilles as they open a Pop-Up Restaurant at the Lower Barrington Community Hall. From 23rd to 30th March, they’ll be serving up a daily Blackboard Menu featuring Indian-influenced meals, classic Australian dishes, and delightful, sweet treats.

  • Opening Hours: 5:00 PM - 8:00 PM daily.

 Wilder – Pop-Up Restaurant
For those seeking a fantastic dining experience, Wilder in Gowrie Park will be offering a Pop-Up Restaurant from 24th to 30th March.

  • Opening Hours: 6:00 PM - 9:00 PM
    Indulge in their delicious menu.

Cradle Gateway Chalets, 1120 Cethana Rd, Moina

  • Cafe Opening Hours: 7:00 AM - 8:30 PM    
    Homemade meals including lunch packs to grab and go.

Spreyton Cider

  • 24th - 30th March: enjoy all day dining at the Cellar Door by Spreyton with a Michelin starred chef serving up incredible dishes from 12-7 PM! 🍽️✨



Whether you’re looking for a morning pick-me-up, a hearty dinner, or some evening entertainment, Sheffield has you covered during the Australian Rowing Championships! Be sure to explore all the local offerings and make the most of this exciting time in town.

 

📅 Events to Remember:

  • Sensible Goose (Breakfast & Lunch, 24th - 30th March)
  • Food Vans & Live Music in Sheffield (27th & 28th March)
  • Tranquilles Pop-Up Restaurant (23rd - 30th March)
  • Wilder Pop-Up Restaurant (24th - 30th March)
  • Cradle Gateway Chalets - (Breakfast, Lunch & Dinner, 24th - 30th March)
  • Spreyton Cider - All day dining 12pm - 7pm (24th-30th March)







 

Camping in Kentish During the Australian Rowing Championships 2025

As the Australian Rowing Championships take over Lake Barrington and the surrounding areas from March 24-30, 2025, Kentish offers a variety of convenient and affordable camping options for visitors looking to immerse themselves in the excitement of the event while enjoying the region’s natural beauty. Whether you're bringing a tent, a caravan, or a camper trailer, the Kentish area has camping choices to suit all types of adventurers.

Here’s a guide to some of the best camping spots in Kentish during the Rowing Championships:

1. Sheffield Recreation Ground

  • Cost: $10 per night
  • Facilities: Self-contained campers only
  • Location: Sheffield, the "Town of Murals," is known for its charming street art and is a short drive from the Rowing Championships venue at Lake Barrington.

Located in the heart of Sheffield, the Recreation Ground offers a simple and affordable camping option. At just $10 per night, it’s perfect for those who are self-contained, with no facilities provided (so campers must be fully self-sufficient). This is a peaceful spot to rest after a day of racing, with easy access to the town’s attractions, cafes, and murals.

2. Sheffield Steam and Heritage Centre Grounds

  • Cost: $30 (unpowered), $40 (powered)
  • Facilities: Powered and unpowered sites
  • Bookings: Through Jill at 0448 631 922

For those seeking a bit more comfort during their stay, the Sheffield Steam and Heritage Centre offers both powered and unpowered sites.  With picturesque views of the surrounding hills and close proximity to Sheffield’s main street, this location allows you to enjoy a unique experience at the heart of Kentish.

3. O’Niell’s Creek Campground (Gowrie Park)

  • Cost: $10 (honesty box)
  • Facilities: Basic amenities available

Located in Gowrie Park, the O’Niell’s Creek Campground offers a charming and affordable camping experience. With an honesty box system for payment, this site is perfect for those looking for a budget-friendly option. Basic amenities are available, and the campground’s tranquil setting makes it a great place to unwind after a busy day at the rowing championships. It's also an ideal spot for those who enjoy nature, with nearby walking tracks and scenic views of the surrounding area.

4. Almost Heaven Clydesdales (Main Street, Sheffield)

  • Cost: $15 per night

  • Facilities: Self-contained campers only

Located right on Main Street in Sheffield, Almost Heaven Clydesdales offers a cozy and affordable camping experience at just $15 per night. This is another great self-contained option, perfect for those wanting to stay in the heart of Sheffield. With its central location, campers can easily explore the town's murals, enjoy local cafes, and soak in the surrounding countryside after a day of watching the rowing races. It's a peaceful yet convenient spot to set up camp.

Tips for Camping During the Rowing Championships

  • Book Ahead: Some sites, like the Sheffield Steam and Heritage Centre grounds, require advance bookings, so be sure to contact the site early to secure your spot.
  • Self-Containment: Many of the campsites are only open to self-contained campers, so be sure to plan accordingly if you’re traveling with a campervan or RV.
  • Prepare for Limited Space: most camping sites are available on a first-come, first-served basis, and space is limited, so early arrival is key.

Enjoy the Rowing Championships and Kentish’s Natural Beauty

While the Australian Rowing Championships are the main draw, camping in Kentish gives you the opportunity to explore the area’s natural beauty, including nearby hiking trails, lakes, and picturesque towns. After a day of races at Lake Barrington, unwind at one of the many camping sites, enjoy the peaceful surroundings, and experience the warm hospitality of the Kentish region.

No matter where you choose to camp, Kentish provides a range of options to suit all budgets and preferences. Whether you're attending the championships or simply looking for a relaxing getaway, the local campgrounds offer a great base to enjoy everything this beautiful part of Tasmania has to offer.

For more information on booking or to check availability, be sure to reach out directly to the campsites, as spaces can fill up quickly during the event.

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STEAMFEST 2025 will be held on 8th, 9th, 10th March 2025.

SteamFest 2025: A Whole New Look.
SteamFest is back again over the March long weekend, 8-10/3/2025
This celebration of the steam age, vintage machinery, railways, the rural way of life in north-west Tasmania and the old way of doing things was first held in Sheffield, the town of murals and gateway to Cradle Mountain, in 1994. This is the 30th annual SteamFest, and our volunteers are working very hard to make it the best ever, including some big changes to the event layout and the welcome return of wood-chopping on the Monday. Long-time crowd favourites including the steam railway, the tractor pull and the Tasmanian Lighthorse will be operating right through the three-day event.
SteamFest is held in 8ha of fields, a short stroll from the centre of Sheffield, behind the railway station on the corner of Main and Spring Streets. Although patronage of up to 10000 people is expected over the three days, everything is nicely spread out and it never feels too crowded.
What makes SteamFest so exciting and interesting for young and old is that the essence of the event is that almost everything is operational. Some of the machines date back well into the 1800s, and have been lovingly restored and maintained so that you can see them working and appreciate the ingenuity and engineering skills of generations past. Also, this means that there are many opportunities for rides, demonstrations, activities and of course there is lots of steam and noise at times!
This is what you can expect at SteamFest 2025:
Twenty or so steam traction engines operating all long weekend: threshing, chaff cutting, straw pressing, stone crushing, slow racing, children’s tug of war and a grand parade of everything that moves!
A whole new look for the steam arena display.
Steam and diesel train rides on the 2’ gauge Redwater Creek railway throughout the event, plus a visit from the Ida Bay Railway’s historic railmotor.
Miniature steam, petrol and electric train rides on the 7.25” gauge railway.
Multiple gauge model railway display.
Tasmania’s biggest tractor pull.
Vintage tractor and historic machinery displays.
Tasmanian Lighthorse training demonstrations.
Clydesdale rides, bullock team and farm animal displays.
Working blacksmith displays.
Woodchopping on the Monday.
Steampunk, Victorian and Edwardian costume competition.
A great variety of food and craft stalls.
Interactive fun for the kids including lino cut printing in the old printery.
The SteamFest grounds and passenger train are wheelchair accessible.
Dogs on lead are welcome too!
SteamFest tickets are available now online at Steamfest Tasmania – March long weekend or IWannaTicket.com.au . Entry prices have been unchanged since 2019, provided you buy online. There will also be cash and card ticket sales at the gate, at a $2 premium, but to avoid the queue we suggest you buy your ticket online, even if just five minutes before you arrive. A helpful change this year is that if your buy online in advance for say the Saturday, but your plans change or the weather
2 / 2
doesn’t appeal, you can use that ticket on a different day, provided it hasn’t already been used. No need to tell us, just arrive on your preferred day.
Entry: If bought online, Adult $20, family $40 concessions available for pensioners and children.
Steam train ride: $Adult $10, family $20, concessions available for pensioners and children.
Mini train ride: $3



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Information has been taken from Steamfest Facebook page Facebook

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